*Formerly Drexler
THE WALT DISNEY COMPANY
Leads the Watch experience across the ESPN ecosystem, overseeing multiple designers. Collaborates with product and engineering, as well as parallel design teams within Disney to create seamless and engaging streaming experiences.
September 2024 - Present
Co-led commerce and account management enhancements in preparation for ESPN’s 2025 Flagship launch. Led the Nav refresh for TV devices. Collaborated with research, engineering, and product to create wholistic design solutions.
March 2022 - September 2024
BED BATH & BEYOND
Led the redesign of the app Registry experience across Bed Bath & Beyond and buybuyBaby. Collaborated with content, copy, UX, and marketing teams for seamless execution that better reflected the brand marketing and tone.
November 2021 - March 2022
PAYCHEX, INC.
June 2018 - May 2020
Led the redesign of time tracking admin software. Gathered insights from user research, usability testing, and UX benchmarks to identify needs and create high-quality, user-centered designs.
October 2020 - October 2021
TOTAL WINE & MORE
Co-led design and user research strategy for various projects - including recipe pages, store locator, and hub pages. Mentored the design team by reviewing prototypes, hosting design reviews, assisting with final design handoff.
May 2020 - October 2020
Conducted user research, defined project strategy, created low- and high-fidelity wireframes, developed prototypes, performed user testing, created final designs, and collaborated with developers on project execution.
May 2020 - October 2020
WORKINMAN INTERACTIVE
Created and tested content for smart games and connected products. Designed marketing materials for the website, social media, and campaigns.
January 2018 - May 2018
ODOPOD, A NURUN COMPANY
Provided end-to-end support to a UI/UX team by collaborating on visual designs, edge case creation and documentation, and implementing client feedback. Clients included eBay, Hennessy, PlayStation and more.
June 2017 - August 2017
BUTLER/TILL
Created an awareness marketing campaign for a major local client - The Strong National Museum of Play. Additionally, supported the in-house creative team with asset creation.
June 2016 - August 2016
ABVI-GOODWILL
Conducted and consolidated marketing research. Proofed marketing materials for quality assurance.
June 2013 - August 2013
BFA, New Media Design 2018
Summa Cum Laude
Advertising and PR Immersion
4.0 GPA
- Storytelling & Presentation
- Product Strategy
- Information Architecture
- Design Systems
- Qualitative UX research
- UI / Visual Design
THE WALT DISNEY COMPANY
W+T's mission is to help women in Tech throughout Disney strengthen and further their career through networking, workshops, and events. The communication team helps promote and share these events and manage member subcriptions.
RIT NEW MEDIA CLUB
Each semester, alumni provide feedback on student portfolios and conduct mock interviews. As a former New Media student at RIT, I found these events extremely valuable.
2025 Becky (Drexler) Yaeger