UI / UX Design | Product Design | UX Research
Advertising & Public Relations Immersion
Graduated May 2018, Summa Cum Laude
Remote | March 2022 - Present
Responsible for designing live & on-demand content experiences for international audiences across web, app, & OTT devices. Develop concepts for new commerce & entertainment experiences across ESPN. Improve the usability & consistency of existing features across multiple devices. Collaborate with the Research team, Design peers, Product Partners, and cross-functional partners throughout the product development life-cycle to iterate on and deliver a user experience that meets the highest quality bar.
Remote | November 2021 - March 2022
Responsible for designing compelling digital assets for different brand experiences (Bed Bath & Beyond, buybuyBaby, Harmon Face Values) across web and app. Create prototypes for rapid testing and iteration. Collaborate with a cross-functional team of developers, product managers, and marketing experts, as well as the eCom development team. Attend and participate in weekly UX channel meetings. Provide clear, actionable feedback on other designers' projects for a more consistent experience across the channels.
Rochester, New York | October 2020 - October 2021
Responsible for leading UX efforts across their projects by employing UX methodologies, communicating resource needs, fulfilling design tasks, and collaborating with the efforts of UXDs.
Bethesda, Maryland | May 2018 - October 2020
Perform requirements analysis to determine appropriate design solutions. Conduct user research, determine project strategy, generate low-fidelity & high-fidelity wireframes, develop working prototypes, perform user-testing, create final designs, and collaborate with developers on project execution within project timelines and budgets.
Rochester, New York | January 2018 - May 2018
Created and tested content for smart games and connected products. Designed marketing materials for the website, social, and marketing campaigns. Supported the UI/UX team by developing a landing page for a new game launch.
San Francisco, California | June 2017 - August 2017
Provided end-to-end support to a UI/UX team by collaborating on visual designs, edge case creation and documentation, and implementing client feedback.
Rochester, New York | June 2016 - August 2016
Created an awareness marketing campaign for a major local client. Supported the in-house creative team with asset creation.
Rochester, New York | June 2014 - May 2018
Executed strategic planning, creation, and implementation of print and digital content for the Office of Undergraduate Admissions. Managed various social media platforms and accounts as well as a team of students.
Rochester, New York | June 2013 - August 2013
Conducted and consolidated marketing research. Proofread and edited marketing materials. Presented designs to upper management.
2018: RIT Excellence in Student Life Award
2018: Excellus in Student Life Award (RIT)
2015: RIT Outstanding Undergraduate Scholar
2015: RIT Outstanding Undergraduate Scholar
2013: Young Woman of Distinction, Rochester Women's Business Council
2013 - 2018: RIT Dean's List
2013-2018: RIT Dean's List
2013: Aquinas Institute Valedictorian
2013-2018: RIT Dean's List
UI/UX Design; UX Research; Prototyping; Wireframing; Motion Graphics; Animation; Information Architecture; Responsive Design; Social Media Marketing; Public Speaking; Understanding of HTML/CSS; SEO best practices; Accessibility (WCAG); Knowledge of Agile Methodology
Graphic design; UI/UX Design; Prototyping; Wireframing; Motion Graphics; Animation; Social Media; Public Speaking; Understanding of HTML/CSS; SEO best practices; Accessibility (WCAG)
Graphic design; UI/UX Design; Prototyping; Wireframing; Motion Graphics; Animation; Social Media; Public Speaking; Understanding of HTML/CSS; SEO best practices; Accessibility (WCAG)
2023 Becky Drexler