RIT Undergraduate Admissions
Social Media & Print
Social Media Team Captain
I began working with the Admission's Social Media Team in Spring 2015. As a Captain, my roles include:
- Strategy
- Team management
- Content creation
- Editing/publishing blogs
- Oversee the various channels
In-house Designer
During my last couple of years, I took more of a design role in the Admissions Office. Projects ranged from print collateral to social media ads and digital content creation at a larger scale.
Guidelines
Working with a Brand
Like many companies, RIT has published guidelines and rules regarding its brand - digitally and in print.
01 The Digital Side
01 The Digital Side
Our team is responsible for the Admission Office's Facebook, Twitter, Snapchat, YouTube, and Loop pages. We meet on a weekly basis to discuss upcoming events and how best to prep for them. Additionally, our team works with the RIT Communications Office to help assist in managing the official RIT Instagram account.
Our team is responsible for the Admission Office's Facebook, Twitter, Snapchat, YouTube, and Loop pages. We meet on a weekly basis to discuss upcoming events and how best to prep for them. Additionally, our team works with the RIT Communications Office to help manage the official RIT Instagram account.
Social Media Case Study
In 2014, our team gained access and started building a strategy for how our team could contribute to this campus-wide channel. We began taking our own pictures, scheduling our own posts, and trying to curate the content with the goal of #prettybricks. When we first started adding to the Instagram page, the average # of likes was closer to 200-300 with an inconsistency in the quality of posts. Now our posts average closer to the 800s. Our posts were the first to break 1,000. Below are examples are posts that I made (with pictures I took around campus and content I created).
In 2014, our team gained access and started building a strategy for how our team could contribute to this campus-wide channel. We began taking our own pictures, scheduling our own posts, and trying to curate the content with the goal of #prettybricks.
When we first started adding to the Instagram page, the average # of likes was closer to 200-300 with an inconsistency in the quality of posts. Now our posts average closer to the 800s. Our posts were the first to break 1,000. Below are examples are posts that I made (with pictures I took around campus and content I created).
02 Print Collateral
Mobile App Ad
In the summer of 2016, our goal was to get more visitors to the RIT apps. With updates to the mobile map, our online surveys, and other helpful information, we wanted to increase awareness of the resources available to potential students and their families. We specifically wanted to highlight the features we thought would be most important to visiting/potential applicants.
Photobooth Signs
For special events, the Social Media Team runs a photobooth. This past spring, I was charged with replacing the old, beaten-up signs with new ones.
One of my new signs, "My family made me take this picture, #RITBound," increased our photobooth popularity. They connected with the sign and gave in to the pressure of their parents who wanted a picture.
#RITBound
Our Social Media Team pitched the idea for a banner that we could include in the accepted-student-packets. After seeing another university implement something similar, we decided to mockup our own. We saw numerous high school students post how excited they were to receive their acceptance letter, but many took a picture of the letter or included no imagery at all.
Our banner would take this opportunity and turn it into another way for incoming students to share their excitement, which we could also share.
#RITBound
Our Social Media Team pitched the idea for a banner that we could include in the accepted-student-packets. After seeing another university implement something similar, we decided to mockup our own. We saw numerous high school students post how excited they were to receive their acceptance letter, but many took a picture of the letter or included no imagery at all.
Our banner would take this opportunity and turn it into another way for incoming students to share their excitement, which we could also share.
Early Decision Stickers
This was a new initiative launched in the Fall of 2017. As the primary designer, I would create mockups using the templates and guidelines given. The idea behind this was to give Early Decision students a little something extra. For most ED students, RIT is their number one choice. In the ED acceptance folders, each student will receive a set of stickers to personalize their computers as they see fit - showing off their #TigerPride.
Takeaways
Working with a Brand
Working with a brand can come with its own challenges. If you work for RIT, chances are you know the #f36e21 by heart. Sometimes the constraints can be helpful. They give you a starting point and take some of the tough decisions out of the equation. In the end, each project was about communicating the brand. RIT is professional, scholarly, and wants to connect with its students.
Thanks for the scroll.
Thanks for the scroll!
Work & Projects
ESPNProject type
Paychex Flex Admin Time Cards (2021)Corporate Product Design
BBBY Registry Redesign (2022)Corporate Product Design
Paychex Flex Admin Tasks (2021)Corporate Product Design
TWM Store Finder (2020)Corporate Product Design
Total Wine & More for Business - Landing Page Redesign (2019)Corporate Product Design
Holiday Gifting & Entertaining Landing Pages Redesign (2019)Corporate Product Design
BREW STATS (2018)Data Visualization, UI/UX, Motion Graphics
Becky CrockAR (2018)Augmented Reality, UX, Animation
USA Today (2017)UI/UX Design
Tic Tac Toe (2018)UX/Motion Design Challenge
2023 Becky Drexler